Webinar: Best, Worst and Most Improved Brands of Forrester’s Customer Experience Index 2014
Forrester's Complimentary Webinar Series
Customer experience is what your customers perceive it to be. Brands that invest in improving their customers' perceptions have a greater likelihood of boosting their bottom line through increased loyalty, incremental purchases, and new sales driven by word of mouth.
In this webinar replay, Megan Burns reveals the rankings of the 2014 Customer Experience Index (CXi), which brands moved up (and down) since 2013, and how the results are calculated.
You'll also learn:
- Ways to use CXi data to improve customer experience investments for your company.
- Why customer experience can mean billions to your business.
- How to answer the question, "How good is my customer experience — as rated by my customers?"
Complete the form to watch this complimentary webinar replay.
Megan Burns, Forrester Research, Vice President, Principal Analyst