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Winning In The Age Of The Customer

Four Imperatives To Establish New Competitive Advantage

Your technology-empowered customers now know more than you do about your products and services, your pricing, and your reputation. Your competitors can copy or undermine the moves you take to compete. The only way to win and retain customers is to become customer-obsessed. What do we mean by that?

A customer-obsessed enterprise focuses its strategy, its energy, and its budget on processes that enhance knowledge of and engagement with customers and prioritizes these over maintaining traditional competitive barriers.

CMOs and CIOs must work together to create this
companywide transformation

Forrester has a four-part blueprint for strategy in the age of the customer.
Your technology-empowered customers now know more than you do about your products and services, your pricing, and your reputation. Your competitors can copy or undermine the moves you take to compete. The only way to win and retain customers is to become customer-obsessed. What do we mean by that?
A customer-obsessed enterprise focuses its strategy, its energy, and its budget on processes that enhance knowledge of and engagement with customers and prioritizes these over maintaining traditional competitive barriers.

CMOs and CIOs must work together to create this
companywide transformation

Forrester has a four-part blueprint for strategy in the age of the customer.
Read the blueprint now