Turn Big Data Into Business Insights
What's so big about big data? Vendors use the term for marketing, while buyers think of a new project or digital technology.
Forrester defines big data as the practices and technologies that close the gap between the data available and the ability to turn that data into business insights.
Closing that gap and achieving long-term success requires you to think and act differently. You must find ways to become more predictive, so that you can serve empowered customers. Big data is a journey, and Forrester's research expertise can help guide your progress.
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