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Webinar: Big Data — Gold Rush Or Illusion?

A Forrester Complimentary Webinar

Disruptive technologies force businesses to rethink their strategies as they realize that delivering personalized products, services, and experiences is key to competitive advantage. To gain more customer insight, many are looking at big data. But what is big data anyway and how exactly can it help you get ahead of competitors?

Download the recorded webinar "Big Data — Gold Rush Or Illusion?" with Holger Kisker, Ph.D. and Srividya Sridharan to learn what big data is all about and what problems it can help you solve.

About the Analysts

Holger Kisker, Ph.D.
Vice President, Research Director

Holger serves Application Development & Delivery professionals in their strategy, planning and ongoing operations turning data into business value. His research focus includes all aspects of analytics and data management, ranging from data collection, refining and ...

View full bio | Read Holger's blog | @hkisker

Srividya Sridharan
Senior Analyst

Srividya (Sri) serves Customer Insights Professionals, focusing on customer analytics. Her research agenda focuses on customer analytics best practices and technologies, services, and analytical applications that convert customer data into meaningful insights such as...

View full bio | Read Srividya's blog | @Srividya

About Forrester

Technology is radically changing your customers and employees. Forrester can help you make better decisions by providing proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We serve global leaders across business, technology, marketing, and strategy roles.

Complete the form for immediate access to Forrester's webinar with Forrester analysts, Holger Kisker, Ph.D., and Srividya Sridharan.

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