Forrester & Business Marketing Association

Key Findings From Forrester & BMA's Recent Joint Survey

Thank you for your interest in Forrester Research and our recent joint survey with the Business Marketing Association.

This survey yielded key findings such as:

97% of business-to-business marketing leaders say they are doing new types of work, new skills for marketers will be desperately needed going forward, and the pace of relentless change in their worlds is expected to pick up.

To learn about additional survey findings and gain access to Forrester's insight on what this means for B2B marketers going forward, please download the full research report, "B2B CMOs Must Evolve Or Move On."

About The Analyst

Laura Ramos
Vice President, Principal Analyst

Laura Ramos serves Chief Marketing Officers. She is a leading expert in business-to-business (B2B) marketing with hands-on senior management experience in corporate, industry and product marketing, demand management, and social media.

View full bio | Read Laura's blog

About Forrester

Technology is radically changing your customers and employees. Forrester can help you make better decisions by providing proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We serve global leaders across business, technology, marketing, and strategy roles.

Gain access to the key findings from the Forrester Research/Business Marketing Association (BMA) survey by filling out the form below.

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