Forrester & Business Marketing Association
Key Findings From Forrester & BMA's Recent Joint Survey
Thank you for your interest in Forrester Research and our recent joint survey with the Business Marketing Association.
This survey yielded key findings such as:
For 2014, marketing leaders expect budgets to rise by an average of 6% and to consume an average of 4% of the company revenues. This is good news for B2B marketers: While the majority of respondents (45%) hope to keep next year's spending flat with 2013, 32% of those surveyed expect budgets to increase next year and only 22% think budgets will shrink.
To learn about additional survey findings and gain access to Forrester's insight on what this means for B2B marketers going forward, please download the full research report, "Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014."
About The Analyst
| Laura Ramos
Vice President, Principal Analyst
Laura Ramos serves Chief Marketing Officers. She is a leading expert in business-to-business (B2B) marketing with hands-on senior management experience in corporate, industry and product marketing, demand management, and social media.
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