Forrester & Business Marketing Association

Key Findings From Forrester & BMA's Recent Joint Survey

Thank you for your interest in Forrester Research and our recent joint survey with the Business Marketing Association.

This survey yielded key findings such as:

For 2014, marketing leaders expect budgets to rise by an average of 6% and to consume an average of 4% of the company revenues. This is good news for B2B marketers: While the majority of respondents (45%) hope to keep next year's spending flat with 2013, 32% of those surveyed expect budgets to increase next year and only 22% think budgets will shrink.

To learn about additional survey findings and gain access to Forrester's insight on what this means for B2B marketers going forward, please download the full research report, "Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014."

About The Analyst

Laura Ramos
Vice President, Principal Analyst
 

Laura Ramos serves Chief Marketing Officers. She is a leading expert in business-to-business (B2B) marketing with hands-on senior management experience in corporate, industry and product marketing, demand management, and social media.

View full bio | Read Laura's blog

About Forrester

Technology is radically changing your customers and employees. Forrester can help you make better decisions by providing proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We serve global leaders across business, technology, marketing, and strategy roles.

Gain access to the key findings from the Forrester Research/Business Marketing Association (BMA) survey by filling out the form below.

*First name
*Last name
*Email address
*Business phone
*Job title
*Company
*Company address
*City
State/Province (required for US/Canada)
*ZIP or postal code
*Country
By submitting this form, you are providing your information to Forrester Research and agreeing to our Terms of Use and Privacy Policy.