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Forrester's Forum For CMOs And CIOs

Forrester Vice President and Group Director Sharyn Leaver sets the stage at Forrester's Forum For CMOs And CIOs. (02:02)

Becoming Customer Obsessed To Gain Competitive Advantage

Collaboration between the CIO and CMO is not a "nice to have" — it is a necessity. And while the CIO-CMO relationship has improved, it is still not where it needs to be; as Sheryl Pattek, Forrester Principal Analyst and Rich Karlsgaard, publisher, Forbes, told the audience of 100+ CIOs and CMOs, a communication gap still exists between the two roles around people, process, and technology, the three areas where it's critical they collaborate.

Case studies presented on Day One exemplified how CIOs and CMOs can be successful partners. Ashley Haynes-Gaspar, CMO, and Anup Sharma, CIO, of GE Oil & Gas demonstrated how their unique partnership has spearheaded innovation at the company and Karen Quintos, CMO, and Adriana Karaboutis, CIO, Dell talked about how they have partnered to "operate at the speed of the customer."

Day One kicked off with James McQuivey, author of Digital Disruption, who told attendees that becoming customer obsessed makes critical businesses organize for digital disruption and disrupt their business — "all of it." Closing with an energized, dynamic panel of disruptors — business leaders who are disrupting more traditional business models — who took to the stage and gave a face to the concepts introduced in the morning. 

The Event further broke down barriers on Day Two with two interactive tracks on leading digital change and embracing digital solutions. The 100+ CIOs and CMOs formed working groups to talk about challenges such as who leads digital business initiatives in their organizations, how they can partner from adaptive intelligence, and mastering the mobile mind shift.

Report covers for CMO and CIO

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