The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready? Disrupt yourself now.
You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual way of doing business. The only way to compete is to evolve.
James McQuivey of Forrester Research has been teaching people how to do this for over a decade. Now he's sharing his approach with you.
With the tools in this book, you can assess your readiness, learn the disruptive mindset, and innovate rapidly, starting right within your own business.
“This is a very important book about what tomorrow holds in store; it shows us both what will happen and how to address it. I recommend it enthusiastically.”