Digital Disruption: Unleashing The Next Wave Of Innovation

by James McQuivey

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“I have studied disruptive innovation for more than two decades. Here, McQuivey offers insights about disruption — and about the accelerating pace of disruption — that I truly hadn't understood before. This is a very important book about what tomorrow holds in store; it shows us both what will happen and how to address it. I recommend it enthusiastically.
— Clayton M. Christensen, professor, Harvard Business School, and author of
The Innovator’s Dilemma

“As James McQuivey says, ‘Digital disruption is not only a possibility for your company’s future but the only possibility.’ Once you accept that premise, decisions that previously seemed courageous or outrageous will instead appear to be rational and inevitable. James offers a road map for business leadership in the digital age that is thoughtful, inspiring, and liberating.
— Baba Shetty, CEO, The Newsweek Daily Beast Co.

“There is a powerful change happening in the way we consume and process information. It’s a democratizing force that is drowning out the oligarchy of media who have told us what’s important and what to think. It is incumbent upon all of us to master this new method — and to take the power into our own hands. James’s book is an important step in that direction.
— Cory Booker, mayor, Newark, New Jersey, and co-founder, #waywire

In Digital Disruption, James McQuivey persuasively demonstrates how to shift your mind-set by thinking and acting ‘disruptively’ in order to drive radical change to best meet the future needs of your consumers."

— Markus Dohle, chairman and CEO, Random House

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James McQuivey, a vice president and principal analyst at Forrester Research, is the leading analyst tracking the development of digital disruption. He develops consumer models to help companies understand the power of digital consumers and strategy models to help companies in every industry prepare to serve those newly empowered consumers. His travels to meet with clients have sent him to Oslo, San Diego, Barcelona, Anchorage, and nearly everywhere else on the planet. No matter the locale, he can be found imploring clients to think and act like digital disruptors.

James is in high demand as a speaker, keynoting and contributing to major events like CES as well as private client events. He comments regularly in The New York Times and the Wall Street Journal and has contributed bylined columns for sites like Harvard Business Review, The Economist, and Forbes. He also appears frequently on news outlets like CNBC and NPR. He was recently featured in the critically acclaimed documentary Page One about the changes in the newsroom at The New York Times due to digital newsgathering and distribution. He is also a significant contributor to Stay Tuned, a new documentary on the future of TV produced by Julia Boorstin at CNBC.

In the fourteen years since he first joined Forrester Research as an online retail analyst, James has opened Forrester's coverage of the automotive and travel industries as well as run the Consumer Technographics® research arm of the company — the largest and longest-running survey effort in the world focused on consumer use of and interaction with technology. His analysis of millions of survey responses is what led him to conclude that digital was preparing consumers for something completely different.

James came to Forrester from a happy life in academia. He was a graduate fellow at Syracuse University's acclaimed S.I. Newhouse School of Public Communications where he earned his Ph.D. He also taught at Boston University.

James lives in Needham, Massachusetts with his wife and the four youngest of their six disruptors.  

Part I: What Is Digital Disruption?

  • Digital Disruption: What It Is and What It Means for You

Part II: Adopt the Digital Disruptor's Mindset

  • Change Your Mindset to Change Your Business
  • Free the Tools, Free the Disruptors
  • Digital Disruptors Exploit Digital Platforms
  • Digital Consumers Want to Fulfill Their Needs

Part III: Behave Like a Digital Disruptor

  • Generate More Ideas More Quickly
  • Deliver Total Product Experiences

Part IV: Disrupt Yourself Now

  • Assess Your Digital Disruption Readiness
  • Your Path to Digital Disruption
  • The Next Disruption

With free tools and digital platforms available to all, there are now at least 10 times as many people bringing innovative ideas to market. The cost to innovate has dropped to one-tenth of what it used to be. So you are now facing competition that has 100 times the power to innovate.

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