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Launch Your Digital Business Transformation

You need a comprehensive strategy. Only then can you achieve excellence in both digital operations and digital customer experience.

Video: Do you have the tools to execute a digital business strategy? Forrester Analyst Nigel Fenwick explains what you need. (01:32)

Are You Ready?

Seventy-four percent of business executives say their company has a digital strategy, but only 15% feel they have the skills and capabilities to execute it.

A piecemeal approach to your digital channels and methods is no longer sufficient. To win, your organization must harness digital technologies to deliver an excellent digital customer experience


Assess Your Digital Readiness

Are you a digital master, connector, or dinosaur?

Take the assessment


Learn How To Establish A Digital Culture

Forrester analysts Nigel Fenwick and Martin Gill uncover what it takes to become an agile digital business — so you can better win, serve, and retain your customers.

Watch the webinar replay

Learn The Six Steps To Digital Readiness

Connect digital resources inside and outside your company to create a dynamic ecosystem of value. 

Questions? Talk To A Digital Expert

Identify your biggest digital gaps and learn what it takes to bridge them.
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  • Read Forrester's Research And Playbooks
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Our core research, frameworks, and tools will guide you step-by-step through each phase of your digital business initiative. Get started with Digital Business Transformation:

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Project Consulting
How prepared are you across divisions to act on digital disruption? Are your challenges around energy, skills, or policies and practices? Our Digital Disruption Assessment Projects offer a proven methodology for addressing these critical early-phase challenges. We survey your team, division, or company, pinpointing the specific concerns — often buried or unspoken — your company faces. We'll then help you chart your path through or around those concerns.

How will you connect the dots between your digital customers and your product experience innovation efforts? Interactive, analyst-led workshops will help you analyze product benefits and barriers, ideate new products and services, and undertake a competitive scan and SWOT analysis.

Attend a Forrester Forum to get the inspiration, thought leadership, and actionable advice you need to drive your mobile initiative to the next level, such as: