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Become A Digital Business

Get The Complimentary Report: Six Steps To Become A Digital Business

Business leaders don’t think of digital as central to their business because in the past, it hasn’t been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. While 74% of business executives say their company has a digital strategy, only 16% believe that their company has the skills and capabilities to execute on that strategy.

A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. Instead, you must think of your company as part of a dynamic ecosystem of value that connects digital resources inside and outside the company as needed to compete. You must harness digital technologies, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive.

About The Report Authors

Nigel Fenwick
Vice President, Principal Analyst

Nigel serves technology management leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.
View full bio | Read Nigel's blog | @NigelFenwick

Martin Gill
Vice President, Principal Analyst

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's Agile commerce playbook, which focuses on how consumer adoption of multiple touchpoints is driving the need for firms to abandon channel-siloed strategies to become both more customer-centric and more agile in how they embrace change. 
View full bio | Read Martin's's blog | @martinjohngill

Download The Free Report: Six Steps To Become A Digital Business

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