2014 Tech Trends: Leverage Emerging Customer-Oriented Technology For Competitive Advantage
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Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends will force firms to prioritize business technology: the technology, systems, and processes to win, serve, and retain customers.
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| Leslie Owens
Principal Analyst, Research Director
Leslie serves Enterprise Architecture Professionals. She leads a team of analysts who provide research and advisory services on emerging technology, information strategy and architecture, data management, and content management. Leslie provides Forrester's coverage of...
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