Navigate The Future Of CRM In 2013
Only organizations that are customer-obsessed will succeed as customers grow increasingly empowered and digital disruption threatens the status quo. But business and IT professionals responsible for customer-facing processes struggle with how to define CRM strategies, re-engineer customer-facing business processes, acquire and deploy the appropriate supporting technologies, and lead and sustain the necessary organizational changes.
This report summarizes the top 12 trends you need to take into account when formulating CRM plans in 2013. Forrester's CRM trends impact analysis framework will make your plans bulletproof.
Learn about the top 12 trends you need to take into account when formulating CRM plans in 2013 — and bulletproof your strategy using Forrester's CRM trends impact analysis framework — with this complimentary report from Forrester Research.