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Win In Your Customer's Mobile Moment

A mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context.

What Are Mobile Moments?

Share Your Mobile Moment

Mobile has changed our lives in moments both big and small. Which have mattered the most to you? Share your mobile moment using #MyMobileMoment and see some of our favorites here.

See and share mobile moments

Examples Of Mobile Moments

Click on the examples below to see a timeline of mobile moments.

DISH Network


American Airlines
 

Starbucks
 


Fairfax Media

Mobile moments redefine every customer relationship. If a customer wants information or service in a mobile moment, that is your moment to shine. Be there, and your customers will come to depend on you, deepening their loyalty and providing valuable information that your company can use to further improve the relationship.

To succeed in your customer’s mobile moments, you must understand their journey and identify their needs and context at each potential moment. Then design your mobile application to quickly provide just what’s needed in that moment.
 


Scenario
Whose moment?
What's their motivation?
Example
 
Consumer sales
Customer
Learn about or buy products

Get information on a product while in a Best Buy store

Marketing
Customer
Engage with companies

Find out when hot doughnuts are available at Krispy Kreme

Products
Customer
Improve product experience

Tell Nest Learning Thermostat to warm up the house

Business sales
Salesperson
Connect with customers

Use a tablet to show a doctor a new Medtronic device

Field service
Service worker
Serve customers better

Retrieve maintenance history for a GE wind turbine

Work
Information worker
Make better decisions quickly

Retrieve sales results during a meeting with Roambi