Embrace The Mobile Mind Shift
Your customers and employees are making the mobile mind shift. Now they expect that any information or service they desire be available to them on any device, in context, at their moment of need.
Forrester Analyst Ted Schadler explains mobile's impact on customers and employees and why companies must undergo their own mind shift (01:40)
Mobile Is About More Than Apps And Devices
Most marketing and IT leaders think "Which mobile apps should we build?" and "What devices do we support?", which is a path to failure. We suggest a different way of thinking about your mobile strategy.
Assess Your Organization's Level Of Mobile Engagement
How prepared are you to develop a comprehensive mobile engagement plan that embraces the needs of your customers, partners, and employees? Take the Mobile Engagement Maturity Assessment to find out.
View this webinar to learn how to grow from an IT group focused on systems of record to a BT group focused on systems of engagement.Podcast: What Makes Mobile Different
When it comes to mobile, most companies are simply doing "old things in new ways." Mobile's great promise is to provide new value where organizations will internalize mobile to do "new things in new ways." Listen to the podcast.
- Embrace The Mobile Mind Shift
- Don't Do Mobile; Be Mobile
- Invest For Mobile Success
- Mobile Isn't A Project, It's A Cultural Mindset
Stay up-to-date on the latest thinking about the Mobile Mind Shift: Subscribe to the Forrester Talks podcast on iTunes.Why You Need A Mobile Center Of Excellence
Read the InformationWeek article about how a division created specifically to marshal your mobile efforts can bring your company long-term rewards.Mobile Mind Shift Impacts People In All Functions
Read the latest blog posts from Forrester analysts describing how mobile impacts people in the roles they serve, including yours.Score Your Mobile Marketing Maturity
Take this self-assessment to spot your strengths and weaknesses and then set a strategy to grow your mobile expertise.