Free On-Demand And Live Events

What's it like to work with Forrester? Our provocative webinars and live events showcase how successful companies must reinvent themselves to serve increasingly powerful customers:

  • Develop a customer-obsessed culture in your organization
  • Harness the power of your customers' mobile moments
  • Embrace disruption and use it for competitive advantage
  • Leverage big data to win, serve, and retain customers
  • Customer Experience
  • The Mobile Mind Shift
  • Digital Disruption
  • Big Data
  • For Technology Providers
In an era of empowered, perpetually connected customers, you need your customers more than they need you. To succeed, you must get serious about the way you define, implement, and manage the customer experience. Learn more » 
 

The Top Three Risks To Avoid When Developing A Customer Experience Strategy

Customer experience is the foundation of your customer strategy. In an era of empowered, perpetually connected customers, you need your customers more than they need you.
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Introducing The Forrester Customer Experience Index, UK

Forrester's Customer Experience Index looks at how English consumers rate their experiences with companies based on how easy and enjoyable they were to do business with, and how effectively the company met their needs.
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Introducing The Forrester Customer Experience Index, France

Forrester's Customer Experience Index looks at how French consumers rate their experiences with companies based on how easy and enjoyable they were to do business with, and how effectively the company met their needs.
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Best, Worst and Most Improved Brands of Forrester’s Customer Experience Index 2014

In this webinar, Megan Burns reveals the rankings of the 2014 Customer Experience Index (CXi), which brands moved up (and down) since 2013, and how the results are calculated.
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The Age of the Customer: Becoming Customer Obsessed

Listen to the conversation and see data about how this new era impacts your company by watching our on-demand webinar, hosted by Forrester Analysts David Cooperstein and Peter Burris.
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The mobile mind shift is the expectation that I can get what I want in my immediate context and moments of need. Your customers and employees are making this shift, now. This shift means the battle for your customer's attention will be waged in mobile moments — anytime that customer pulls out a mobile device. Learn more »
 

Winning In Your Customer's Mobile Moments: APAC Roadshow

Singapore, July 24 | Shanghai, July 29 | Mumbai, August 1
Find your customer';s most powerful mobile moments and learn how to manufacture mobile moments if you don't own them in this roadshow across Asia Pacific with top analysts and author of Forrester's newest book, The Mobile Mind Shift.
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Introducing The Mobile Mind Shift And Mobile Moments

​Learn strategies and frameworks for how to engineer your business to win the mobile moments of your customers in this webinar with top analysts and author of Forrester's newest book, The Mobile Mind Shift.
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The Mobile Mind Shift Webinar Series

Learn strategies and frameworks for how to engineer your business to win the mobile moments of your customers in this three-part webinar series with top analysts and authors of Forrester's newest book, The Mobile Mind Shift.
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2014 Mobile Trends & Key Takeaways From Mobile World Congress

Vice President and Principal Analyst Thomas Husson reveals key takeaways from the Mobile World Congress, top predictions, myths, and trends for mobile in 2014.
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2014 Mobile Trends

Today's 2 billion smartphone owners will not only challenge you to transform your digital strategy, they will push your company into a new phase of mobile evolution.
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Digital has changed the game. You need new ways to deal with digital disruption and a digital transformation strategy.
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Upcoming Webinar: B2B Marketers Must Embrace Digital Business

Wednesday, August 20, 2014
​B2B firms that seek to win, serve, and retain their customers have no choice but to become digital. Discover why B2B marketers must learn to embrace digital business in order to gain competitive advantage in this Forrester webinar.
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Navigating The New Demands of Digital Commerce

In-store or online, multichannel businesses must contend with a growing set of challenges, from new technologies to data privacy, from disruptive startups to increasingly fickle customers.
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Your Digital Transformation: A Comprehensive Guide

It's time to push your company to become an agile digital business — one that exploits digital technologies to create new sources of value for your customers and increase operational agility.
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Digital Disruption Is Here. Are You Ready?

Digital Disruption applies to companies of any size, in any geography, in any industry and market. It affects workers of all titles and roles. Does digital disruption power you?
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Measured in terms of volume, velocity, and variety, big data represents a major disruption in the business intelligence and data management landscape.
 

Why Privacy Is Not Dead For Your Customers

During this webinar, Senior Analyst Fatemeh Khatibloo shows you how to balance your customer data collection and your delivery of highly contextualized services.
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Big Data: Driving Customer Engagement and Loyalty

Measured in terms of volume, velocity, and variety, big data represents a major disruption in the business intelligence and data management landscape.

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Using Thought Leadership To Create A New Market Category

Learn how to influence the market, drive demand for your business, and differentiate by becoming a thought leader.

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Myth Busting 101: Insights Into The Tech Buyer Journey

Business buyers now conduct extensive research and engage in more social activity than most marketers realize. These meta trends represent dramatic changes in the averages, which is why it’s important to base your go-to-market strategy on detailed buyer journey analysis.
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Part 2: More Truths About Using Content Marketing For Customer Engagement

You'll walk away from this session with the principles behind a sound content marketing strategy. Start communicating with your customers on their terms and to their needs.
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The Truth About Using Content Marketing For Customer Engagement

You'll walk away from this video session with the principles behind a sound content marketing strategy. Start communicating with your customers on their terms and to their needs.
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India Tech Market Outlook: 2014

Get insights on India's tech market outlook across hardware, software, and services and highlights how the age of the customer is reshaping tech spending patterns in India.
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