Free On-Demand And Live Events
What's it like to work with Forrester? Our provocative webinars and live events showcase how successful companies must reinvent themselves to serve increasingly powerful customers:
- Develop a customer-obsessed culture in your organization
- Harness the power of your customers' mobile moments
- Embrace disruption and use it for competitive advantage
- Leverage big data to win, serve, and retain customers
- Customer Experience
- The Mobile Mind Shift
- Digital Disruption
- Big Data
- For Technology Providers
Webinar: Avoiding The Top Three Customer Experience Risks
Thursday, September 4, 2014
Customer experience is not what you think it is — it's your customers' perception of their interactions with your company. You need your customers more than they need you. To succeed, you must get serious about the way you define, implement, and manage the customer experience. Hosted by VP and Group Director Moira Dorsey and VP and Research Director Stephen Powers.
Networking Event Series: Avoiding the Top Three Customer Experience Risks
Denver: September 11, 2014
Minneapolis, September 16, 2014
Customer experience is not what you think it is — it's your customers' perception of their interactions with your company. To succeed, you must get serious about the way you define, implement, and manage the customer experience. Hosted by VP and Group Director Moira Dorsey, VP and Research Director Stephen Powers, and VP and Research Director Peter Burris.
The Top Three Risks To Avoid When Developing A Customer Experience Strategy
The Age of the Customer: Becoming Customer Obsessed
Networking Event: The Mobile Mind Shift
Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is my flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on their mobile device. This response is the mobile mind shift — the expectation that you can get what you want, anytime, in your immediate context. Hosted by VP and Principal Analyst, Julie A. Ask and VP and Research Director Eveline Oehrlich.
Introducing The Mobile Mind Shift And Mobile Moments
The Mobile Mind Shift Webinar Series
2014 Mobile Trends & Key Takeaways From Mobile World Congress
2014 Mobile Trends
Webinar: B2B Marketers Must Embrace Digital Business
Navigating The New Demands of Digital Commerce
Your Digital Transformation: A Comprehensive Guide
Digital Disruption Is Here. Are You Ready?
Networking Session: Turning Big Data Into Business Insight
Charlotte: September 9, 2014
Nashville: September 11, 2014
Atlanta: September 17, 2014
Find ways to become more predictive, so that you can anticipate your empowered customers and serve their needs. In this event, see examples illustrating how firms are changing their culture, organization, and automation processes to turn big data into business insight. Hosted by Principal Analyst and Research Director Leslie Owens, VP and Group Director Carlton Doty, Senior Analyst Jody Sarno, and VP of Content Strategy Kyle McNabb.
Why Privacy Is Not Dead For Your Customers
Big Data: Driving Customer Engagement and Loyalty
How to Break Through The Noise With A New Product Launch
Join us for an interactive discussion with Sprinklr VP of Marketing Jeremy Epstein to hear how they successfully launched a new product into a noisy market.