Free On-Demand And Live Events

How can you benefit from working with Forrester? Our provocative webinars and live events showcase how successful companies must reinvent themselves to serve increasingly powerful customers:

  • Develop a customer-obsessed culture in your organization
  • Harness the power of your customers' mobile moments
  • Embrace disruption and use it for competitive advantage
  • Leverage big data to win, serve, and retain customers
  • Customer Experience
  • The Mobile Mind Shift
  • Digital Disruption
  • Big Data
  • For Technology Providers
In an era of empowered, perpetually connected customers, you need your customers more than they need you. To succeed, you must get serious about the way you define, implement, and manage the customer experience. Learn more » 
 
Upcoming Event

Networking Event Series: Avoiding the Top Three Customer Experience Risks

Boston: September 23, 2014
Customer experience is not what you think it is — it's your customers' perception of their interactions with your company. To succeed, you must get serious about the way you define, implement, and manage the customer experience. Hosted by VP and Group Director Moira Dorsey, VP and Research Director Stephen Powers, and VP and Research Director Peter Burris.

Register
On-Demand Events

Avoiding The Top Three Customer Experience Risks

VP and Group Director Moira Dorsey and VP and Research Director Stephen Powers. ​Customer experience is not what you think it is — it's your customers' perception of their interactions with your company. You need your customers more than they need you. To succeed, you must get serious about the way you define, implement, and manage the customer experience. Hosted by VP and Group Director Moira Dorsey and VP and Research Director Stephen Powers.

Watch it now

The Top Three Risks To Avoid When Developing A Customer Experience Strategy

Principal Consultant Qaalfa Dibeehi.Customer experience is the foundation of your customer strategy. In an era of empowered, perpetually connected customers, you need your customers more than they need you. Hosted by Principal Consultant Qaalfa Dibeehi.
Watch it now

The Age of the Customer: Becoming Customer Obsessed

 VP and Research Director, Peter Burris, and former Forrester Analyst, David CoopersteinListen to the conversation and see data about how this new era impacts your company by watching our on-demand webinar, hosted by VP and Research Director, Peter Burris, and former Forrester Analyst, David Cooperstein.
Watch it now
The mobile mind shift is the expectation that I can get what I want in my immediate context and moments of need. Your customers and employees are making this shift, now. This shift means the battle for your customer's attention will be waged in mobile moments — anytime that customer pulls out a mobile device. Learn more »
 
On-Demand Events

Introducing The Mobile Mind Shift And Mobile Moments

VP and Principal Analyst, Julie A. Ask and Analyst Katyayan GuptaLearn strategies and frameworks for how to engineer your business to win the mobile moments of your customers in this webinar with top analysts and author of Forrester's newest book, The Mobile Mind Shift. Hosted by VP and Principal Analyst, Julie A. Ask and Analyst Katyayan Gupta.
Watch it now

The Mobile Mind Shift Webinar Series

SVP of Idea Development Josh Bernoff, VP and Principal Analyst Julie A. Ask, and VP and Principal Analyst Ted Schadler.Learn strategies and frameworks for how to engineer your business to win the mobile moments of your customers in this three-part webinar series with top analysts and authors of Forrester's newest book, The Mobile Mind Shift. Hosted by SVP of Idea Development Josh Bernoff, VP and Principal Analyst Julie A. Ask, and VP and Principal Analyst Ted Schadler.
Watch it now

2014 Mobile Trends & Key Takeaways From Mobile World Congress

VP and Principal Analyst Thomas Husson VP and Principal Analyst Thomas Husson reveals key takeaways from the Mobile World Congress, top predictions, myths, and trends for mobile in 2014.
Watch it now

2014 Mobile Trends

y VP and Principal Analyst Julie A. Ask.Today's 2 billion smartphone owners will not only challenge you to transform your digital strategy, they will push your company into a new phase of mobile evolution. Hosted by VP and Principal Analyst Julie A. Ask.
Watch it now
Digital has changed the game. You need new ways to deal with digital disruption and a digital transformation strategy.
Learn more » 
 
On-Demand Events

The Four Social Programs Every Marketer Must Study

VP, Principal Analyst Nate ElliottIn order to succeed, social marketers must use programs that go beyond engagement metrics to deliver real business value. In this session, discover the important lessons marketers can learn from the very best in social marketing - the winners of Forrester's 2014 Groundswell Awards.
Watch it now

B2B Marketers Must Embrace Digital Business

VP, Research Director Peter O'NeillB2B firms that seek to win, serve, and retain their customers have no choice but to become digital. Discover why B2B marketers must learn to embrace digital business in order to gain competitive advantage in this Forrester webinar. Hosted by VP, Research Director, Peter O'Neill.
Watch it now

B2B Marketers Must Embrace Digital Business

VP, Group Director Carrie Johnson Fanlo, Principal Analyst Lori Wizdo, and Principal Analyst Andy Hoar​B2B firms that seek to win, serve, and retain their customers have no choice but to become digital. Discover why B2B marketers must learn to embrace digital business in order to gain competitive advantage in this Forrester webinar. Hosted by VP, Group Director Carrie Johnson Fanlo, Principal Analyst Lori Wizdo, and Principal Analyst Andy Hoar.
Watch it now

Navigating The New Demands of Digital Commerce

VP and Research Director Patti Freeman Evans, Senior Analyst Fatemeh KhatiblooIn-store or online, multichannel businesses must contend with a growing set of challenges, from new technologies to data privacy, from disruptive startups to increasingly fickle customers. Hosted by VP and Research Director Patti Freeman Evans, Senior Analyst Fatemeh Khatibloo.
Watch it now

Your Digital Transformation: A Comprehensive Guide

VP and Principal Analyst Nigel Fenwick, VP and Principal Analyst Martin GillIt's time to push your company to become an agile digital business — one that exploits digital technologies to create new sources of value for your customers and increase operational agility. Hosted by VP and Principal Analyst Nigel Fenwick, VP and Principal Analyst Martin Gill.
Watch it now

Digital Disruption Is Here. Are You Ready?

VP and Principal Analyst James L. McQuivey Ph.D.Digital Disruption applies to companies of any size, in any geography, in any industry and market. It affects workers of all titles and roles. Does digital disruption power you? Hosted by VP and Principal Analyst James L. McQuivey Ph.D.
Watch it now
Measured in terms of volume, velocity, and variety, big data represents a major disruption in the business intelligence and data management landscape.
 
On-Demand Events

Why Privacy Is Not Dead For Your Customers

Senior Analyst Fatemeh KhatiblooDuring this webinar, Senior Analyst Fatemeh Khatibloo shows you how to balance your customer data collection and your delivery of highly contextualized services. Hosted by Senior Analyst Fatemeh Khatibloo.
Watch it now

Big Data: Driving Customer Engagement and Loyalty

Principal Analyst Brian Hopkins and Senior Analyst Fatemeh Khatibloo.Measured in terms of volume, velocity, and variety, big data represents a major disruption in the business intelligence and data management landscape. Hosted by Principal Analyst Brian Hopkins and Senior Analyst Fatemeh Khatibloo.
Watch it now
Upcoming Events

Webinar: Master Content Marketing To Drive Customer Engagement

Ryan Skinner, Senior Analyst Thursday, September 25, 2014 | Time: 2:00 p.m. UK time
Join Senior Analyst Ryan Skinner to learn how to align the creation, distribution, and refinement of valuable content with business outcomes and for tips on developing content that delivers visible value to reinforce a brand's competitive advantage.
Register
On-Demand Events

How to Break Through The Noise With A New Product Launch  

Forrester Vice President of Marketing Jeffrey Ernst and Sprinklr VP of Marketing Jeremy Epstein Join us for an interactive discussion with Sprinklr VP of Marketing Jeremy Epstein to hear how they successfully launched a new product into a noisy market.
Watch it now

Using Thought Leadership To Create A New Market Category

Principal Analyst Lori WizdoLearn how to influence the market, drive demand for your business, and differentiate by becoming a thought leader. Hosted by Forrester Research VP of Marketing Jeff Ernst and VP of Marketing Gainsight Anthony Kennada.
Watch it now

Myth Busting 101: Insights Into The Tech Buyer Journey

Principal Analyst Lori WizdoBusiness buyers now conduct extensive research and engage in more social activity than most marketers realize. These meta trends represent dramatic changes in the averages, which is why it’s important to base your go-to-market strategy on detailed buyer journey analysis. Hosted by Principal Analyst Lori Wizdo.
Watch it now

Part 2: More Truths About Using Content Marketing For Customer Engagement

Senior Analyst Ryan SkinnerYou'll walk away from this session with the principles behind a sound content marketing strategy. Start communicating with your customers on their terms and to their needs. Hosted by Senior Analyst Ryan Skinner.
Watch it now

The Truth About Using Content Marketing For Customer Engagement

Senior Analyst Ryan SkinnerYou'll walk away from this video session with the principles behind a sound content marketing strategy. Start communicating with your customers on their terms and to their needs. Hosted by Senior Analyst Ryan Skinner. 
Watch it now

India Tech Market Outlook: 2014

Get insights on India's tech market outlook across hardware, software, and services and highlights how the age of the customer is reshaping tech spending patterns in India. Hosted by VP and Country Manager Manish Bahl.
Watch it now