The CX leadership gap

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CUSTOMER-OBSESSED MARKETING

Why The Convergence Of Adtech And Martech Matters

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part… Read the post





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Operating model

Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.

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B2B Marketing 2017

Austin, TX | October 5–6, 2017



Data insights

Corporate character

52% of consumers now consider company values when making a purchase.

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Banks and bots

55% of financial services firms have implemented virtual assistants, or plan to do so.

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Benchmark your CX

Get an exclusive look at the 2017 CX Index results and how to create breakaway CX.

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