UK firms must drive innovation despite Brexit

A customer-focused agenda is more important than ever

On June 23, UK citizens voted to leave the European Union (Brexit). The agreements that legislators hammer out over the next two years will determine the long-term political, social, global trade, and business implications. However, the short-term uncertainties and unintended consequences will make it harder for UK businesses to keep customers and attract talent.

Read Forrester’s quick take on how leaders whose firms do business in the UK can prepare for these problems and help their firms win, serve, and retain customers despite the constraints.