Adapting leadership to the customer-led market

A complimentary Forrester on-demand online event

Businesses and leaders are being tested to adapt to a customer-led market. This market is shaped by rapidly changing customer behavior and preference and by a diverse set of digital disruptors — both of which can quickly alter how markets work.

Winning hearts and minds (market share) is first and foremost a leadership question. To win in the age of the customer, company boards and CEOs must consider several important questions:

  • What are the needed leadership traits in a customer-led market, and are these traits different enough to force firms to rethink their leadership teams?
  • What are the new requirements for CMOs and CIOs that are increasingly placing them at the center of the storm in leading change?
  • What are the new requirements for CMOs and CIOs that are increasingly placing them at the center of the storm in leading change?

In this on-demand session, Forrester’s Chief Marketing Officer, Victor Milligan, interviews top Forrester analysts — James L. McQuivey, Carl Doty, and Samuel Stern — on the leadership traits and requirements required to win, serve, and retain customers in today’s dynamic market.

Hosted by:

Victor Milligan
Chief Marketing Officer
Forrester

James McQuivey
VP, Principal Analyst
Forrester

Samuel Stern
Prinicpal Analyst
Forrester

Carl Doty
VP, Group Director
Forrester

Complimentary on-demand webinar

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