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On-Demand Webinar: B2B Marketers Must Embrace Digital Business

A Forrester Complimentary Webinar

Watch the on-demand webinar and download the presentation slides.

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B2B firms that seek to win, serve, and retain their customers have no choice but to become digital: Your customers, products, operations, and competitors are all fundamentally digital. In this webinar, Forrester's leading B2B analysts will address key topics such as:

  • Why digital business is imperative for B2B firms and the impact it has on your business.
  • How B2B buyers have evolved and how B2B marketers must harness data and analytics to power up the lead-to-revenue process and drive customer engagement.
  • Growing B2B eCommerce trends and how firms are embracing direct selling.

Complete the form to watch this complimentary on-demand webinar and download the presentation slides.

Hosted by:

Carrie Johnson Fanlo
VP, Group Director
Lori Wizdo
Principal Analyst
Andy Hoar
Principal Analyst