Mix Art And Science For Marketing Success
You have access to more marketing channels than ever before — making effective budget allocation and accurate measurement of what drives success more and more difficult.
Blending the art and the science of marketing is the key to thriving in this ever-changing media landscape. You need to become more proficient in the art of marketing by tapping into the customer life cycle, and embrace the science of marketing to link your investments with business outcomes.
Learn how to optimize your resources across your marketing mix with this complimentary report from Forrester Research.