Mobile Mind Shift Webinar Series
Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is my flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on their mobile device. This response is the mobile mind shift — the expectation that you can get what you want, anytime, in your immediate context.
The new battleground for your customers is the mobile moment: when they get what they need, when and where they need it.
Learn how to engineer your business to win the mobile moments of your customers in this three-part moderated Q&A Webinar series with the authors of Forrester's newest book, The Mobile Mind Shift.
Authors of The Mobile Mind Shift:
 Josh BernoffSenior Vice President, Idea Development |
 Julie A. AskVice President, Principal Analyst |
 Ted SchadlerVice President, Principal Analyst |