Drive Sales and Customer Loyalty with Mobile Moments

A complimentary Forrester event

  • Date: Thursday, October 13, 2016
  • Time: 8:30 a.m. to 10:30 a.m. SGT (Registration and breakfast 8:30 a.m. to 9:00 a.m.)
  • Location: Maxwell Chambers
    Level 3, Henderson Room
    32 Maxwell Road
    Singapore

Singaporean consumers have made the mobile mindshift and expect companies to serve them on their mobile devices in times of need. However, few firms have invested deeply in mobile and are only beginning to serve customers in their mobile moments of need.

Key takeaways:

  • How you can create a roadmap to sell to and serve customers in their context and time of need.
  • The three most important ways to leverage mobile moments to drive sales and loyalty.
  • The IDEA cycle: How to identify, design and engineer for mobile moments, and analyse to optimize performance.

Hosted by:


Zhi Ying Ng
Analyst
Forrester
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