Insights for technology providers

Whether you need to understand your customers’ needs, investments, and journeys; capture product forecasts, comparisons, and predictions; or advice on your lead-to-revenue management, content marketing, or analyst relations strategies, Forrester provides the knowledge and guidance you need to future-proof your business.

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Customer Product Peer Research Insights Priorities, needs, and investments Attitudes and behaviors Customer journeys Market and technology forecasts Product comparisons Trends and predictions Strategies and road maps Leading practices Budgets and spending
Customer Product Peer Data Insights Priorities, needs, and investments Attitudes and behaviors Customer journeys Market and technology forecasts Product comparisons Trends and predictions Strategies and road maps Leading practices Budgets and spending
Customer Product Peer Leadership Boards Insights Priorities, needs, and investments Attitudes and behaviors Customer journeys Market and technology forecasts Product comparisons Trends and predictions Strategies and road maps Leading practices Budgets and spending
Insights Customer Product Peer Priorities, needs, and investments Attitudes and behaviors Customer journeys Market and technology forecasts Product comparisons Trends and predictions Strategies and road maps Leading practices Budgets and spending Priorities, needs, and investments Attitudes and behaviors Customer journeys Market and technology forecasts Product comparisons Trends and predictions Strategies and road maps Leading practices Budgets and spending Priorities, needs, and investments Attitudes and behaviors Customer journeys Market and technology forecasts Product comparisons Trends and predictions Strategies and road maps Leading practices Budgets and spending Priorities, needs, and investments Attitudes and behaviors Customer journeys Market and technology forecasts Product comparisons Trends and predictions Strategies and road maps Leading practices Budgets and spending Priorities, needs, and investments Attitudes and behaviors Customer journeys Market and technology forecasts Product comparisons Trends and predictions Strategies and road maps Leading practices Budgets and spending

Forrester provides insights that drive growth

  • Gain deep insights into who your buyers are and what they want — their priorities, challenges, investments, technology adoption behaviors, and purchase journeys.
  • Future-proof your strategies and drive growth with information on market trends and predictions.
  • Select the right partners and technologies to drive growth with information on the landscape, vendors, and product ratings.
  • Learn how to engage your customers throughout the lifecycle from experienced practitioners in B2B and B2C marketing, lead-to-revenue management, analyst relations, customer experience, and content marketing.
  • Connect with your peers and Forrester thought leaders to lead change that defines your company’s future.
  • Gain a competitive edge with strategic consulting and customer journey mapping.

Win in the age of the customer

Download our guide to the top 10 success factors to determine who wins and who fails in the age of the customer.

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