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On-Demand Webinar: Using Thought Leadership to Create a New Market Category

A Forrester Complimentary Webinar

Watch the on-demand webinar and download the presentation slides.

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Rather than investing to disrupt an existing product category, can you ensure your next product launch is a resounding success by creating a new category?

Join us for a conversation with Gainsight Vice President of Marketing Anthony Kennada on how companies are innovating in new markets by building thought leadership programs that transform customers, inspire industries, and establish unassailable positions. During this session you'll learn:

  • Why customer success, advocacy, and co-creation drive 5x lifetime value.
  • Three tenets to build a successful thought leadership program.
  • How to drive demand through thought leadership.

Complete the form to watch this complimentary on-demand webinar and download the presentation slides.


Hosted by:

Jeff Ernst
Vice President of Marketing
Forrester Research

Anthony Kennada
Vice President of Marketing