Free On-Demand And Live Events

How can you benefit from working with Forrester? Our provocative webinars and live events showcase how successful companies must reinvent themselves to serve increasingly powerful customers:

  • Develop a customer-obsessed culture in your organization
  • Harness the power of your customers' mobile moments
  • Embrace disruption and use it for competitive advantage
  • Leverage big data to win, serve, and retain customers
  • Customer Experience
  • The Mobile Mind Shift
  • Digital Business
  • Big Data
  • For Tech Providers
  • Featured Products
In an era of empowered, perpetually connected customers, you need your customers more than they need you. To succeed, you must get serious about the way you define, implement, and manage the customer experience. Learn more » 
 
On-Demand Events

Avoiding The Top Three Customer Experience Risks

VP and Group Director Moira Dorsey and VP and Research Director Stephen Powers. ​Customer experience is not what you think it is — it's your customers' perception of their interactions with your company. You need your customers more than they need you. To succeed, you must get serious about the way you define, implement, and manage the customer experience. Hosted by VP and Group Director Moira Dorsey and VP and Research Director Stephen Powers.

The Top Three Risks To Avoid When Developing A Customer Experience Strategy

Principal Consultant Qaalfa Dibeehi.Customer experience is the foundation of your customer strategy. In an era of empowered, perpetually connected customers, you need your customers more than they need you. Hosted by Principal Consultant Qaalfa Dibeehi.

The Age of the Customer: Becoming Customer Obsessed

 VP and Research Director, Peter Burris, and former Forrester Analyst, David CoopersteinListen to the conversation and see data about how this new era impacts your company by watching our on-demand webinar, hosted by VP and Research Director, Peter Burris, and former Forrester Analyst, David Cooperstein.
The mobile mind shift is the expectation that I can get what I want in my immediate context and moments of need. Your customers and employees are making this shift, now. This shift means the battle for your customer's attention will be waged in mobile moments — anytime that customer pulls out a mobile device. Learn more »
 
On-Demand Events

Key Takeaways From Mobile World Congress

VP and Principal Analyst Thomas HussonIn March 2015, Barcelona will host the world's largest mobile event: Mobile World Congress. More than 85,000 attendees from over 200 countries will be treated to a wealth of learning and networking opportunities, product showcases and announcements, and inspiration and innovation. What does it mean to you? Hosted by Forrester Vice President and Principal Analyst Thomas Husson

Introducing The Mobile Mind Shift And Mobile Moments

VP and Principal Analyst, Julie A. Ask and Analyst Katyayan GuptaLearn strategies and frameworks for how to engineer your business to win the mobile moments of your customers in this webinar with top analysts and author of Forrester's newest book, The Mobile Mind Shift. Hosted by VP and Principal Analyst, Julie A. Ask and Analyst Katyayan Gupta.

The Mobile Mind Shift Webinar Series

SVP of Idea Development Josh Bernoff, VP and Principal Analyst Julie A. Ask, and VP and Principal Analyst Ted Schadler.Learn strategies and frameworks for how to engineer your business to win the mobile moments of your customers in this three-part webinar series with top analysts and authors of Forrester's newest book, The Mobile Mind Shift. Hosted by SVP of Idea Development Josh Bernoff, VP and Principal Analyst Julie A. Ask, and VP and Principal Analyst Ted Schadler.

2014 Mobile Trends & Key Takeaways From Mobile World Congress

VP and Principal Analyst Thomas Husson VP and Principal Analyst Thomas Husson reveals key takeaways from the Mobile World Congress, top predictions, myths, and trends for mobile in 2014.
Digital has changed the game. You need new ways to deal with digital disruption and a digital transformation strategy.
Learn more » 
 
On-Demand Events

Four Citizen-Driven Imperatives Governments Must Embrace

Principal Analyst Jennifer Belissent Ph.D.In this session, you'll learn the four citizen-driven imperatives that governments must embrace to deliver greater government transparency, increased operational efficiency, and better service delivery. Hosted by Principal Analyst Jennifer Belissent, Ph.D.

The Four Social Programs Every Marketer Must Study

VP, Principal Analyst Nate ElliottIn order to succeed, social marketers must use programs that go beyond engagement metrics to deliver real business value. In this session, discover the important lessons marketers can learn from the very best in social marketing - the winners of Forrester's 2014 Groundswell Awards.

B2B Marketers Must Embrace Digital Business

VP, Research Director Peter O'NeillB2B firms that seek to win, serve, and retain their customers have no choice but to become digital. Discover why B2B marketers must learn to embrace digital business in order to gain competitive advantage in this Forrester webinar. Hosted by VP, Research Director, Peter O'Neill.

B2B Marketers Must Embrace Digital Business

VP, Group Director Carrie Johnson Fanlo, Principal Analyst Lori Wizdo, and Principal Analyst Andy Hoar​B2B firms that seek to win, serve, and retain their customers have no choice but to become digital. Discover why B2B marketers must learn to embrace digital business in order to gain competitive advantage in this Forrester webinar. Hosted by VP, Group Director Carrie Johnson Fanlo, Principal Analyst Lori Wizdo, and Principal Analyst Andy Hoar.
Measured in terms of volume, velocity, and variety, big data represents a major disruption in the business intelligence and data management landscape.
 
On-Demand Events

Networking Session: Turning Big Data Into Business Insight

VVP and Research Director Peter Burris and Principal Analyst Fatemeh KhatiblooDespite the hype around big data, Forrester's data shows that firms have a mixed response, and executives are focusing on the wrong questions, causing missed opportunities and increased risks that have resulted from the fundamental shift data is making in businesses. Hosted by VP and Research Director Peter Burris and Principal Analyst Fatemeh Khatibloo.
Watch it now


How Can You Master Big Data?

VP and Group Director, Carlton A. Doty and VP and Research Director, Leslie Owens.Join our Big Data webinar series to see how winning firms are changing their culture, adapting their organization, and automating their processes to extract business value from their big data initiatives. Hosted by VP and Group Director, Carlton A. Doty and VP and Research Director, Leslie Owens.

Why Privacy Is Not Dead For Your Customers

Senior Analyst Fatemeh KhatiblooDuring this webinar, Senior Analyst Fatemeh Khatibloo shows you how to balance your customer data collection and your delivery of highly contextualized services. Hosted by Senior Analyst Fatemeh Khatibloo.
Upcoming Event

Webinar: How To Get The Best Deal On Your Oracle And Microsoft Negotiations

VP, Principal Consultant
Forrester Research, Joe Galuszka and Principal Consultant Mark BartrickApril 2 | 11:00 a.m. EDT
Contract negotiation can be a struggle and many of us feel out of our depth doing it. Ever gotten stuck overpaying or buying unnecessary services as part of an Oracle contract? Before you negotiate, learn strategies from Forrester’s experts that will give you greater leverage and confidence at the table. Hosted by VP and Principal Consultant Joe Galuszka and Principal Consultant Mark Bartrick.
Register now
On-Demand Events

Webinar: Effectively Plan for 2015 Using Budget Benchmarks and Tech Trends

VP and Principal Analyst Andrew Bartels VP and Principal Analyst Andrew Bartels gives his predictions on markets in 2015 and culls insights from our 2014 Business Technographics data to show you how to avoid falling behind upcoming technology trends in 2015.

How to Gain Credibility in Your Marketplace

Forrester Vice President of Marketing Jeffrey Ernst and Mattersight VP of Marketing Scott Cotter Join us for an interactive discussion between Mattersight's VP of Marketing, Scott Cotter, on how to build credibility for your products and services in order to drive sales.

How to Break Through The Noise With A New Product Launch  

Forrester Vice President of Marketing Jeffrey Ernst and Sprinklr VP of Marketing Jeremy Epstein Join us for an interactive discussion with Sprinklr VP of Marketing Jeremy Epstein to hear how they successfully launched a new product into a noisy market.

Using Thought Leadership To Create A New Market Category

Principal Analyst Lori WizdoLearn how to influence the market, drive demand for your business, and differentiate by becoming a thought leader. Hosted by Forrester Research VP of Marketing Jeff Ernst and VP of Marketing Gainsight Anthony Kennada.

Myth Busting 101: Insights Into The Tech Buyer Journey

Principal Analyst Lori WizdoBusiness buyers now conduct extensive research and engage in more social activity than most marketers realize. These meta trends represent dramatic changes in the averages, which is why it’s important to base your go-to-market strategy on detailed buyer journey analysis. Hosted by Principal Analyst Lori Wizdo.

Part 1: The Truth About Using Content Marketing For Customer Engagement

Senior Analyst Ryan SkinnerYou'll walk away from this video session with the principles behind a sound content marketing strategy. Start communicating with your customers on their terms and to their needs. Hosted by Senior Analyst Ryan Skinner. 

Part 2: More Truths About Using Content Marketing For Customer Engagement

Senior Analyst Ryan SkinnerYou'll walk away from this session with the principles behind a sound content marketing strategy. Start communicating with your customers on their terms and to their needs. Hosted by Senior Analyst Ryan Skinner.
On-Demand Events

Webinar: Prepare For The Age Of The Customer

Forrester VP of Research Strategy Kyle McNabbYour customers, empowered by technology, can leave at any moment. To retain their loyalty, companies need to redefine customer engagement. This redefinition takes many forms in both consumer and business-to-business (B2B) markets.

Webinar: 2015 Forrester Predictions Panel

Forrester Senior Vice President, Idea Development Josh BernoffWhat market forces and trends will shake your business in 2015? Forrester has published over 40 reports in our 2015 Predictions series to help you anticipate change and optimize your strategy in the coming year. Attend this online panel with top Forrester analysts​,​ as they discuss emerging trends in mobile, big data, digital business, and customer experience and how you can stay ahead of your competition.

Webinar: Media Data to Inform Your 2015 Planning

Forrester Vice President of Marketing Jeffrey Ernst and Sprinklr VP of Marketing Jeremy EpsteinDirector of Data Insights Mike D'Aloia shows you how Forrester's Technographics data can help you plan 2015 from a media industry perspective.

Webinar: Healthcare Data to Inform Your 2015 Planning

Forrester Vice President of Marketing Jeffrey Ernst and Sprinklr VP of Marketing Jeremy EpsteinDirector of Data Insights Mike D'Aloia shows you how Forrester's Technographics data can help you plan 2015 from a healthcare industry perspective.

Webinar: Financial Data to Inform Your 2015 Planning

Forrester Vice President of Marketing Jeffrey Ernst and Sprinklr VP of Marketing Jeremy EpsteinDirector of Data Insights Mike D'Aloia shows you how Forrester's Technographics data can help you plan 2015 from a financial services industry perspective.

Webinar: Retail Data to Inform Your 2015 Planning

Forrester Vice President of Marketing Jeffrey Ernst and Sprinklr VP of Marketing Jeremy Epstein Director of Data Insights Mike D'Aloia shows you how Forrester's Technographics data can help you plan 2015 from a retail industry perspective.

Webinar: Introducing Forrester's Market Imperative Assessments

Forrester's VP of Product Management, Doug Washburn Forrester's VP of Product Management, Doug Washburn, introduces Forrester's latest offering for vendors.