What It Means

A Forrester podcast

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.


June 22, 2017

The consequences of the end of advertising

Forrester Analysts James McQuivey and Keith Johnston continue their discussion on the end of interruption-based advertising and reveal who the winners and losers will be in this new world.

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June 15, 2017

The end of advertising as we know it

Forrester Analysts James McQuivey and Keith Johnston describe a seemingly inevitable shift in advertising: from interruptive ads to experience-driven relationships.

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June 8, 2017

Carnival Corporation’s experience revolution

Carnival Corporation’s Chief Experience and Innovation Officer John Padgett shares how Carnival is using technology to revolutionize the way we travel.

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June 1, 2017

The power of a values-based strategy

Forrester Principal Analyst Jim Nail shares how brands can align with consumers’ values to win their hearts and wallets.

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May 25, 2017

Countdown to GDPR

Forrester Principal Analyst Fatemeh Khatibloo examines the impact of the new General Data Protection Regulation (GDPR), which rewrites privacy rules and converts privacy as a human right to a force of market disruption.

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May 18, 2017

Prioritizing cybersecurity: learnings from WannaCry

Forrester Principal Analyst Jeff Pollard explains the WannaCry ransomware attack and what it means to business and technology leaders as companies and institutions become increasingly under siege from cyberthreats.

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May 11, 2017

The death of a (B2B) salesman

Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful combination of empowered customers and digital technologies.

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May 4, 2017

Futurology: from mobile silos to open ecosystems

Forrester Vice President and Principal Analyst Michael Facemire describes a technology future that is on one level so obvious and human but on another level fundamentally disruptive.

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April 27, 2017

The uncertain future of banks

Forrester Vice President and Research Director Benjamin Ensor discusses the uncertain future of banks — and the outside players threatening banks’ relationship with customers.

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April 20, 2017

With me or against me: the values-based consumer

Forrester Senior Data Analyst Anjali Lai examines how the current turbulent social climate and the emergence of the values-based consumer are putting pressure on brands to take a stand.

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April 13, 2017

The rise of the industrial digital platform

Forrester Vice President and Research Director Pascal Matzke examines the rise of industrial digital platforms and how they are changing businesses and creating new and powerful products and markets.

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April 6, 2017

Man and machine: the future of jobs

Forrester Vice President and Principal Analyst J.P. Gownder digs into how automation and robotics will affect employment and the very nature of jobs.

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March 30, 2017

The retailer’s dilemma — a brick-and-mortar or brand problem (or both)?

Forrester Principal Analyst Brendan Witcher examines the current and somewhat confusing state of retail, disentangling why some retailers are struggling in a market that has more tailwinds than headwinds.

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March 23, 2017

The CIA breach and the IoT security wake-up call

Forrester Principal Analyst Jeff Pollard discusses the implications of the CIA breach — exposing the immediate and far-reaching security threats driven by the internet of things (IoT) at a time when many companies are prioritizing time-to-market over minimizing risk.

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March 16, 2017

Rethinking customer loyalty

Forrester Analysts Emily Collins and Rick Parrish examine the changing — or eroding — state of customer loyalty, as aged loyalty programs are misfiring against customer priorities and companies struggle for the hearts, minds, and spend of empowered, restless customers.

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March 9, 2017

The new tech revolution

Forrester Vice President and Principal Analyst Brian Hopkins discusses the new technology revolution and its far-reaching implications in terms of what companies are and how they need to work.

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March 2, 2017

The economics of CX

Forrester Principal Analyst Maxie Schmidt-Subramanian reveals the powerful (potential) relationship between customer experience (CX) efforts and financial performance — as well as the challenges many are facing to convert on that opportunity.

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February 23, 2017

The new business of emotion

Forrester Vice President and Principal Analyst James McQuivey delves into the recent discoveries on how emotion really works and what it means for your brand and customer experience design.

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Join hosts Jennifer Isabella and Victor Milligan each week for a conversation with thought leaders.